Insights

8,420 customers

Growth increased by 12.4%, with repeat customers contributing 34.6% of the active base.

18,420 redemptions

Redemptions rose by 8.7%, showing stronger engagement with high-value rewards.

₹294 average order value

Average order value improved by 6.9%, led by premium and bundled purchases.

Coffee Combo · 5,214

Coffee Combo remained the most redeemed item, followed by dining and snack rewards.

Coffee + Dessert · 68%

Coffee and dessert was the strongest pairing, creating more cross-sell opportunities.

94.8% profile accuracy

Profile accuracy improved as stores captured more complete and verified customer details.

71.2% retention rate

Retention strengthened across the first five visits, especially among loyalty members.

Mumbai Central · ₹4.8L

Mumbai Central led the network in revenue, repeat visits and reward participation.