What Percentage of Customers Return?

Understand repeat-customer rate, retention by visit and the point at which customers drop off.

Customer Retention by Visit Number

Customer count and retention percentage through the tenth visit.

Customer progression and drop-off through each visit.

Visit Number	Customers Reaching Visit	Percentage of Original	Customer Drop-Off %
First visit	8,420	100%	—
Second visit	5,270	62.6%	37.4%
Third visit	3,660	43.5%	19.1%
Fourth visit	2,530	30.0%	13.5%
Fifth visit	1,836	21.8%	8.2%